Sunday, January 30, 2005
Drinking Joe, Watching Al Jazeera
brandchannel.com Brand Rankings by Impact 2004 Readers Choice Awards 2004 Global Brands branding and marketing portal
According to a survey conducted by brandchannel (of 1,984 brandchannel readers from 75 countries), the top 5 global brands in terms of the most impact on the survey respondents' lives in 2004, whether negative or positive, were:
1. Apple
2. Google
3. Ikea
4. Starbucks
5. Al Jazeera
Click the link above to see the full analysis. Also check out this link for the complete brand list for 2004, and comparisons to the last three years.
And be sure to read the methodology, at the bottom of the main page. Certainly not a scientific study, but interesting results nonetheless. Note this key demographic: "[Our respondents] are above average in intelligence, curiosity, good looks, taste, charm." Can't beat that.
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According to a survey conducted by brandchannel (of 1,984 brandchannel readers from 75 countries), the top 5 global brands in terms of the most impact on the survey respondents' lives in 2004, whether negative or positive, were:
1. Apple
2. Google
3. Ikea
4. Starbucks
5. Al Jazeera
Click the link above to see the full analysis. Also check out this link for the complete brand list for 2004, and comparisons to the last three years.
And be sure to read the methodology, at the bottom of the main page. Certainly not a scientific study, but interesting results nonetheless. Note this key demographic: "[Our respondents] are above average in intelligence, curiosity, good looks, taste, charm." Can't beat that.
