Monday, February 14, 2005
At the bottom of the list
Penton, Primedia At Bottom of Outsell's Quarterly Scorecard
From the Department of Useless Lists Department, Weak Thinking Division:
Grab: The top ten [media companies] also used acquisitions more aggressively than the other companies, says Outsell VP and lead analyst Chuck Richard. "The companies that want to get out of the bottom ten should look at how their peers are capturing the growth," added Richard. "You can't throw up your arms in this market and say that money can't be made."
But...
"Penton Media is suffering from an overly aggressive acquisitions program that happened from 1999 to 2000 and now they have a heavy debt load," says Richard.
Uh...if the top 10 media companies are acquiring aggressively, and Penton and Primedia are suffering from having made aggressive acquisitions, but should consider emulating the actions of the top 10, does this analysis actually mean anything?
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From the Department of Useless Lists Department, Weak Thinking Division:
Grab: The top ten [media companies] also used acquisitions more aggressively than the other companies, says Outsell VP and lead analyst Chuck Richard. "The companies that want to get out of the bottom ten should look at how their peers are capturing the growth," added Richard. "You can't throw up your arms in this market and say that money can't be made."
But...
"Penton Media is suffering from an overly aggressive acquisitions program that happened from 1999 to 2000 and now they have a heavy debt load," says Richard.
Uh...if the top 10 media companies are acquiring aggressively, and Penton and Primedia are suffering from having made aggressive acquisitions, but should consider emulating the actions of the top 10, does this analysis actually mean anything?




