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Wednesday, February 09, 2005

Budgets As Moral Documents 

Call to Renewal: Policy Updates

Whether or not you agree with Jim Wallis or Sojourners (whom I follow on behalf of my client Religion News Service*), I was struck by this statement: "Budgets are moral documents that reflect the values and priorities of a family, church, organization, city, state, or nation"--especially in relationship to my recent post on shrinking trade magazines.

This blog is not the place to debate Bush's budget, as Wallis intends to do. Or religion.

How many b2b media executives think of their budgets as a moral document that reflects the values and priorities of their businesses? Or put better, as a document which clearly supports a pro-b2b media philosophy, a strong customer service orientation (for both audience and marketers) and as an outline for healthy employee relationships? I didn't think so.

Take a good look at your budget, and the process you go through to create that budget. What does it say about you, your company, your products, your customers, your employees? Is that what you really mean?

*Religion News Service is the only secular news syndicate focused exclusively on religion and ethics. It's owned by Newhouse News Service and Advance Publications, which itself owns the fourth-largest newspaper chain in the country and Conde Nast, among others. Look for RNS' syndicated content in everything from The Washington Post, The Los Angeles Times, The Chicago Tribune and The Dallas Morning News, to a variety of consumer and religious publications and media of all sects and persuasions. I'm very proud that GRID Media has provided management services to RNS for the last four-plus years, and counting.


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