Friday, February 04, 2005
Conde Nast Gives Print Some Heat
NY Times: Condé Nast Makes the Case for Old-School Advertising
Kudos to Conde Nast for investing in reminding advertisers of the power of print.
Sample grab from the Times piece: "It's way past time to start selling the medium" of print (according to George R. Sansoucy, senior vice president and managing director for print and convergence at Initiative in New York, a leading media agency owned by the Interpublic Group of Companies.)
Disclosure: A GRID Media client is part of Newhouse News Service, which is owned by the same parent company as Conde Nast. But other than some nice discounts we get on subscriptions, there's no connection.
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Kudos to Conde Nast for investing in reminding advertisers of the power of print.
Sample grab from the Times piece: "It's way past time to start selling the medium" of print (according to George R. Sansoucy, senior vice president and managing director for print and convergence at Initiative in New York, a leading media agency owned by the Interpublic Group of Companies.)
Disclosure: A GRID Media client is part of Newhouse News Service, which is owned by the same parent company as Conde Nast. But other than some nice discounts we get on subscriptions, there's no connection.
