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Wednesday, February 09, 2005

"My Wal-Mart" (Great B2B Media Thinking) 

Dutch VNU Launches News Service For Wal-Mart Suppliers

VNU is narrowcasting via the web all of its Wal-Mart stories and data for suppliers who do business (or want to do business) with Wal-Mart. Here's the website. This is the kind of ancillary that helps build brands, and loyal audience relationships.

It's a terrific idea. And it requires a paid subscription, monthly or annual.

Even better (sample grab from the link above): "This is a test," the spokesman added "but there's a good possibility that if the news on Wal-Mart is successful we could do similar spinoffs for Carrefour ( 12017.FR), Ahold (AHO), Metro (MEO.XE), and Target (TGT)--the largest retailers in the world," he added.

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