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Thursday, March 31, 2005

Branding and Reputation 

B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

Brian Carroll has an interesting meditation on word of mouth marketing, and reputation-building versus brand-building. He notes: "Our reputation leads others to make conclusions about our brand but our brand doesn't create our reputation."

Agreed. In an earlier post on media brands, I argued that all media brands are ultimately personal and human. You could say, they're built on reputations--individual, historical, corporate (a legal individual).

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