Friday, March 11, 2005
Lead Generation Map, Part Two
Brian Carroll has posted a revision of his lead generation map.
Grab: To be successful at generating leads for a complex sale, marketers can't rely on one specific tactic but rather they need to leverage a portfolio of tactics.
The same could be said of b2b media companies.
Check out the revised map here. It's an interesting way of looking at the b2b media business, from the customer's perspective.
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Grab: To be successful at generating leads for a complex sale, marketers can't rely on one specific tactic but rather they need to leverage a portfolio of tactics. The same could be said of b2b media companies.
Check out the revised map here. It's an interesting way of looking at the b2b media business, from the customer's perspective.
