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Thursday, March 17, 2005

Magazine Launch--Extended Retail Industry Journal 

Thought I'd add a bit of launch news, though it's more than a little self-serving.

Retail Systems Alert Group, a client of GRID Media, is launching ERI--Extended Retail Industry Journal in May. This new journal provides in-depth analysis of the effective integration of people, process and technology throughout the retail value chain. The magazine will be bi-monthly in 2005, with an anticipated frequency increase to monthly in 2006.

I don't think this qualifies as a vaporzine (only Rex Hammock can tell me for sure) since we're selling ads (contracts, even!), editorial is underway, we've selected a printer, and are ready for the premiere issue to hit the streets in combination with the Retail Systems 2005 trade show and conference.

We're also doing a Show Daily for the event. So, busy times.

We're very excited about the magazine's positioning and execution, and we think it will add serious value to readers and advertisers in the retail technology market space.

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