Friday, March 11, 2005
More great customer perspective from B2Blog
B2Blog: Hangin' out at the OFC show in Anaheim
I've blogged about some of the simple things that b2b media executives might do to improve their businesses.
The most important is: go see your customers, and listen to what they're saying.
Reading the B2Blog is another way to keep in touch. The post linked above contains some of Dave's thoughts on a show where his company is exhibiting: right customers and prospects, but shrinking attendance. Should he return? [Check out Alan Meckler's blog for some thoughts on how NOT to build trade show attendance through bizarre co-location of multiple events.]
And Dave also met with an advertising rep, who captured his attention a little bit better than the show daily reps who called him a while back. The rep presented "an interesting concept in how to maximize the value of their resources to customize a program for my specific benefit."
And finally, check out Dave's Top 10 reasons to go to a trade show. If you're as sick of attending trade shows as I am, here are a few funny--and true--reminders of why we all continue to trek to convention centers.
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I've blogged about some of the simple things that b2b media executives might do to improve their businesses.
The most important is: go see your customers, and listen to what they're saying.
Reading the B2Blog is another way to keep in touch. The post linked above contains some of Dave's thoughts on a show where his company is exhibiting: right customers and prospects, but shrinking attendance. Should he return? [Check out Alan Meckler's blog for some thoughts on how NOT to build trade show attendance through bizarre co-location of multiple events.]
And Dave also met with an advertising rep, who captured his attention a little bit better than the show daily reps who called him a while back. The rep presented "an interesting concept in how to maximize the value of their resources to customize a program for my specific benefit."
And finally, check out Dave's Top 10 reasons to go to a trade show. If you're as sick of attending trade shows as I am, here are a few funny--and true--reminders of why we all continue to trek to convention centers.
