Google
The Web This Blog

Tuesday, March 29, 2005

Trade Mag 'Whore' 

PaidContent.org: March 27, 2005 Archives

From Rafat Ali: And yes, I do passionately believe in magazines...much as I wouldn't be expected to say this, I do hope they survive. I am, at heart, still a magazine whore. My pessimism is mainly about trade mags...

I guess I'm a b2b magazine whore. I think trade mags will do just fine, even if many of them might not be printed on paper in the future. Why is it so important to define a magazine by its technology (printing on paper, distribution via the Postal Service) as opposed to the essence of "magazine-ness" (organizational principles, how an audience is aggregated and served)?

I for one am glad that the invention of the printing press advanced communications technology. And I'm glad that the Internet, the world wide web, and real simple syndication is advancing that technology further. The issue is one of transition to a new business environment, and I have great faith that the transition will be made.

Yes, legacy issues like 'how do we keep our profits up when we can't spreadsheet a future we can't accurately predict' are important, and there will be luddite managers who hang on to old business models until they go bankrupt.

But smart b2b media companies are already moving toward the future. And I look forward to continuing to read their 'trade mags,' in print, online, in my rss reader, on my smartphone, or wherever.

Comments
|

This page is powered by Blogger. Isn't yours?