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Wednesday, April 27, 2005

Print is Dead: Pharmaceutical Edition 

Medical Publications Spending Exceeds $3.2 Million for Mid-Level Pharmaceuticals

According to a report from Cutting Edge Information, pharmaceutical companies spend an average of $3.2 million creating publications to support mid-level drugs ($500 million to $1 billion in annual sales.) "Support" means publicizing and selling the drugs to physicians.

Blockbuster drugs (the ones that make you feel very good) have average publications spending of $6.7 million.

While STM pubs are probably a primary target, I'm sure there are plenty of opportunities for smart medical and custom publishers to be found here.

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