Tuesday, May 24, 2005
Another Pull-Ad Policy
BP INSTITUTES 'AD-PULL' POLICY FOR PRINT PUBLICATIONS
AdAge.com highlights BP's 'zero tolerance' pull-ad policy:
According to a copy of a memo on the letterhead of BP's media-buying agency, WPP Group's Mindshare, the global company has adopted a zero tolerance policy towards negative editorial coverage. The memo cites a new BP policy document entitled "2005 BP Corporate-RFP" that demands that ad-accepting publications inform BP in advance of any news text or visuals they plan to publish that directly mention the company, a competitor, or the oil-and-energy industry.
I'll be buying my gas elsewhere.
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AdAge.com highlights BP's 'zero tolerance' pull-ad policy:
According to a copy of a memo on the letterhead of BP's media-buying agency, WPP Group's Mindshare, the global company has adopted a zero tolerance policy towards negative editorial coverage. The memo cites a new BP policy document entitled "2005 BP Corporate-RFP" that demands that ad-accepting publications inform BP in advance of any news text or visuals they plan to publish that directly mention the company, a competitor, or the oil-and-energy industry.
I'll be buying my gas elsewhere.
