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Tuesday, May 17, 2005

Magazine: the Magazine about Magazines 

MediaPace : Setting the pace for business-to-business dialogue: Print is alive

In the comments to ABM's recent blog post on print, Josh Gordon notes: "...we need to become advocates of new ways to use creative in print that embrace the new more complex environment it will play in."

If you haven't seen Publishers Press' very fine Magazine: the Magazine about Magazines, you should get a copy for your publishers and salespeople. Publishers Press produced a magazine which shows many options for advertising with a difference: four color printed polybags, bellybands, french gates, gatefolds, tip ins, CD/DVD inserts, and more. We all know how to use these (I think), but to see them all in one place is an an excellent exercise in stretching the boundaries of ROP advertising.

Note: Publishers Press is printing our client's ERI--Extended Retail Industry Journal, which moves from 'early former vaporzine' to real magazine next week.

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