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Tuesday, May 31, 2005

Trade Shows and the Last Day Problem 

Spent the last few weeks at a couple of trade shows, researching markets, launching a magazine and a show daily, and generally keeping busy.

Many trade shows have to deal with the problem of the "last day." The problem: how do you keep the exhibit floor from becoming a ghost town in the final hours as people hit the airport to get home?

Has anyone had success with putting the key conference programming last? My thought: Two days of exhibit floor, with a keynote address and some limited, though important conference content on the first and second days (as well as a major networking party after the second trade show floor day), but with the core conference programming and a stellar closing address for half of a third day.

Your thoughts?


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