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Tuesday, June 28, 2005

B2B Advertising to Drop Slightly in 2005 

2005 AD SPENDING TO INCREASE 3.4%

While overall ad spending is forecast to grow to $145.3 billion this year, TNS Media Intelligence projects that b2b magazine advertising will drop 0.9%.

That's interesting, given American Business Media's BIN report, which shows b2b publication revenues up 5.8% through April.

Either we're in for a precipitous drop in b2b advertising spending over the next few months, or TNS has its numbers wrong. And wrong numbers like that don't help the b2b advertising cause. Response, ABM?

UPDATE: BtoB covers the same story, but neglects to mention the forecast drop in b2b magazine advertising revenues. Hmm.

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