Wednesday, June 01, 2005
Editors as Experts
B-to-B Meets the Press
American Business Media's B-to-B Meets the Press conference is scheduled for August 3 in New York. Focus: "How can b-to-b editors and executives get called upon as industry experts by the print and broadcast media?"
I blogged the output of the last conference here, and fully believe that promoting your editors as industry experts is part of building a true b2b media brand.
Comments
|
American Business Media's B-to-B Meets the Press conference is scheduled for August 3 in New York. Focus: "How can b-to-b editors and executives get called upon as industry experts by the print and broadcast media?"
I blogged the output of the last conference here, and fully believe that promoting your editors as industry experts is part of building a true b2b media brand.
