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Wednesday, June 01, 2005

Editors as Experts 

B-to-B Meets the Press

American Business Media's B-to-B Meets the Press conference is scheduled for August 3 in New York. Focus: "How can b-to-b editors and executives get called upon as industry experts by the print and broadcast media?"

I blogged the output of the last conference here, and fully believe that promoting your editors as industry experts is part of building a true b2b media brand.

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