Friday, June 24, 2005
Google: Syndicator or Broadcaster?
Wired News: Beware the Google Threat
Adam L. Penenberg weighs in on what he thinks Google is.
Grab: Some view Google as a media company. It isn't, because it doesn't create its own content. Rather it repurposes and repackages pre-existing material. Google is really little more than a content syndicator, a broker that makes money through information arbitrage.
Interesting screed, and worth a read. I think Google is more like a broadcaster, using content produced by others to develop an audience and sell ads around it. Except that they don't pay for the content, as broadcasters do.
Via IWantMedia.
Comments
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Adam L. Penenberg weighs in on what he thinks Google is.
Grab: Some view Google as a media company. It isn't, because it doesn't create its own content. Rather it repurposes and repackages pre-existing material. Google is really little more than a content syndicator, a broker that makes money through information arbitrage.
Interesting screed, and worth a read. I think Google is more like a broadcaster, using content produced by others to develop an audience and sell ads around it. Except that they don't pay for the content, as broadcasters do.
Via IWantMedia.
