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Monday, June 20, 2005

Heavenly Blog Aggregation 

Beliefnet's Blog Heaven is one model for blog aggregation. Beliefnet has pulled together a variety of religion and political blogs at a central site, notes which have been recently updated, which are most popular and features a blog of the week.

Each blog, once clicked, is framed with Beliefnet's header and a Beliefnet-hosted ad.

Beliefnet is a non-sectarian religion and spirituality website/community/e-newsletter producer which genreates the majority of its income through advertising. The trade of traffic for bloggers for additional pageviews for Beliefnet advertisers seems a good one, but I don't think it's long until aggregators share ad revenues with bloggers.


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