Wednesday, June 01, 2005
Pulling Hair over Pulling Ads
DEBATING THE 'AD-PULL' POLICY CONTROVERSY
Interesting reader feedback from Advertising Age on its editorial condemning BP's 'pull-ad' policy.
Grabs: Adverse editorial content only serves to dilute the message the advertiser has paid to run. Consequently, advertisers increasingly are choosing digital formats where they can control distribution, message and tracking -- count yourselves fortunate that they haven't pulled their ads from print entirely.
and
I find it ironic that you talk about editorial integrity when it comes to a negative story, but don't mention how publications use positive stories to sell ads. I have been approached many times with the idea that a “good, positive” story is going to run, and it would be in my client’s best interest to buy a nice big ad to go with that.
Comments
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Interesting reader feedback from Advertising Age on its editorial condemning BP's 'pull-ad' policy.
Grabs: Adverse editorial content only serves to dilute the message the advertiser has paid to run. Consequently, advertisers increasingly are choosing digital formats where they can control distribution, message and tracking -- count yourselves fortunate that they haven't pulled their ads from print entirely.
and
I find it ironic that you talk about editorial integrity when it comes to a negative story, but don't mention how publications use positive stories to sell ads. I have been approached many times with the idea that a “good, positive” story is going to run, and it would be in my client’s best interest to buy a nice big ad to go with that.
