Friday, July 15, 2005
The Chatty Cousin of Blogging
Podcasting: Can This New Medium Make Money? - Knowledge@Wharton
My colleague Jim Kristie sent me a piece on Podcasting from Knowledge@Wharton, linked above.
Sample grab:
Podcasting may not be a revolution by itself. But experts at Wharton suggest that podcasting is one more step toward the disintermediation of media -- with amateurs usurping the audience of media conglomerates. According to Kendall Whitehouse, senior director of information technology, podcasting in many ways is the audio version of weblogs, or blogs -- online diaries that allow any amateur to report stories and give his or her opinion to a wide audience. "There was a lot of interest in blogging and now it has moved on to podcasting," says Whitehouse. Next on the horizon "is finding better ways to distribute video."
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My colleague Jim Kristie sent me a piece on Podcasting from Knowledge@Wharton, linked above.
Sample grab:
Podcasting may not be a revolution by itself. But experts at Wharton suggest that podcasting is one more step toward the disintermediation of media -- with amateurs usurping the audience of media conglomerates. According to Kendall Whitehouse, senior director of information technology, podcasting in many ways is the audio version of weblogs, or blogs -- online diaries that allow any amateur to report stories and give his or her opinion to a wide audience. "There was a lot of interest in blogging and now it has moved on to podcasting," says Whitehouse. Next on the horizon "is finding better ways to distribute video."
