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Wednesday, July 20, 2005

Penton's e-Strategy 

Penton Media's ceo, David Nussbaum, made a powerpoint presentation at yesterday's annual meeting, the slides of which you can find here.

There's some interesting insight into the company's e-media operations, which generated $17.6 million in 2004, or 8.3% of total revenues. That revenue is also up 20% in the first quarter of 2005 compared to Q1 2004.

Some key facts:

Penton produced a little more than 100 webcasts in 2004 (resulting in $3.4 million in revenues), and has already done 51 in the first quarter of 2005.

The company delivered 75 million enewsletters in 2004

Penton has 25 digital editions of magazines active or pending.


Overall, the company is still crushed by debt, but adjusted EBITDA was up nearly 26% for Q1 2005 versus Q1 2004. (Net income was $1.8 million versus $9.4 million in interest expense for the quarter).

Additional interesting facts: Penton delivered $4.5 million in roadshow revenues in 2004, versus none in 2002, and now was in-person events in all of its markets.

Disclosure: I own some Penton stock, but as this blog's readers know, it isn't worth a hill of (coffee) beans.

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