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Friday, July 15, 2005

Primedia: What's $150 Mill. Among Friends? 

To be, or B2B?

My friend Russ McGill, who's CFO of Creative Publishing International, points me to a New York Post column by Keith Kelly (linked above, with the piece about half way down), which notes that the sale of Primedia is "shaping up to be something of a disappointment for financier Henry Kravis." According to Kelly, Apprise Media has emerged as the sole bidder, for around $350 million. Kravis was looking for $500 million, says Kelly.

Personal note: liked Kelly's subhed. Always good to see more Shakespearian references in b2b (or not 2b)!


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