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Wednesday, July 06, 2005

What Media Buyers Think of Media Reps 

"Media folks: Too many reps don't get it"

I've been waiting for these survey results (linked above) from MediaLife ever since I saw the survey posted a while back. I thought the survey questions were pretty funny, in a sad way. And the answers are about what you'd expect.

Grab: They think half or more don’t know how to do their jobs. They think too many are phone pests and time-wasters. And they say most reps know too little about their clients and their clients' needs.

I think the advice from media buyers to sales reps from the survey is worth a read if you're a b2b media exec, or salesperson.

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