Thursday, August 25, 2005
Apocalypse Now Available on Newsstands
GRID Media client Religion News Service has run this piece on the increasing efforts of some religious magazine publishers to gain shelf space on mass-market newsstands.
Grab: Karen Burk, a spokeswoman for Wal-Mart, said the inclusion of Charisma in about 250 of its more than 3,000 stores fits into her company's attempts to satisfy customers. Other inspirational magazines carried by some Wal-Mart stores include Guideposts, Moment and Gospel Today.
I'm surprised that fewer than 10% of Wal-Mart stores are carrying the title.
Side note: Oxbridge Communications' National Directory of Magazines (data on the MPA website) shows a 24% drop in the number of religion and theological titles over the past six years--and a 31.6% drop in the overall number of magazines in its database during the same period.
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Grab: Karen Burk, a spokeswoman for Wal-Mart, said the inclusion of Charisma in about 250 of its more than 3,000 stores fits into her company's attempts to satisfy customers. Other inspirational magazines carried by some Wal-Mart stores include Guideposts, Moment and Gospel Today.
I'm surprised that fewer than 10% of Wal-Mart stores are carrying the title.
Side note: Oxbridge Communications' National Directory of Magazines (data on the MPA website) shows a 24% drop in the number of religion and theological titles over the past six years--and a 31.6% drop in the overall number of magazines in its database during the same period.
