Wednesday, September 28, 2005
Advertiser's Nightmare or Dream?
bookofjoe: Why I am an magazine advertiser's worst nightmare
Found the above-linked post on Rex Hammock's del.icio.us feed, and it made me laugh.
The anesthesiologist who blogs at The Book of Joe identifies himelf as an advertiser's worst nightmare, someone who takes the time to remove all the cards and inserts from magazines, and:
Once in a while, when I'm in a particularly sporting mood, I go one step farther and go through the magazine page by page, carefully ripping out pages with ads on both sides.
According to Joe:
...all the tricked–out inserts — with their flickering headlights and sound effects and bubble wrap and scent strips and coasters and stickers and all — do is make it easier for me to find them en route to their one–way journey to the trash.
I'm sure Joe's glee is shared by advertisers. The time he takes to identify and toss all these ads--to actively engage the advertising, even in a negative way--is probably more time than the average reader spends with magazine advertising.
Comments
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Found the above-linked post on Rex Hammock's del.icio.us feed, and it made me laugh.
The anesthesiologist who blogs at The Book of Joe identifies himelf as an advertiser's worst nightmare, someone who takes the time to remove all the cards and inserts from magazines, and:
Once in a while, when I'm in a particularly sporting mood, I go one step farther and go through the magazine page by page, carefully ripping out pages with ads on both sides.
According to Joe:
...all the tricked–out inserts — with their flickering headlights and sound effects and bubble wrap and scent strips and coasters and stickers and all — do is make it easier for me to find them en route to their one–way journey to the trash.
I'm sure Joe's glee is shared by advertisers. The time he takes to identify and toss all these ads--to actively engage the advertising, even in a negative way--is probably more time than the average reader spends with magazine advertising.
