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Tuesday, September 06, 2005

Four Views on the Future of the NY Times 

HOW WOULD YOU CHANGE THE 'NEW YORK TIMES'?

Ad Age's Jonah Bloom asks four designers how they'd rethink the New York Times. Definitely worth a read (click the link above).

Key grabs below.

Brian Collins, Executive creative director, Ogilvy:
"But it’s not my generation that will drive the need for design evolution; it will be the generation now in seventh grade that likes to read even low-resolution digital screens. These interfaces are transparent and second-nature to them."

Lucie Lacava, Award-winning newspaper architect:
"The New York Times needs more obvious story hierarchy -- increasingly readers want to know what their trusted source thinks is most important. And it could get leaner. Things like stock listings and classifieds need to go to the Internet, where they can be regularly updated."

Pelle Anderson, Newspaper designer:
"Some of the changes in newspapers I foresee within ten years: The size will have shrunk from broadsheet to tabloid, then to half-Berliner or A4; the number of pages will be very limited, and the pages packed; white space will become scarce; there will be no stock market listings in print, these will be displayed on the phone, in real-time; newspaper/phone/PDA/wireless laptop will be 100% integrated; e-mail and SMS tailored to the individual reader/subscriber will be very important; bloggers will team up with newspapers, and vice versa; borders between "professional" writers and "amateurs" will (thankfully) become increasingly blurred, and newspapers brands will become less important; short info will beat long, personal views will beat objectivity."

Seth Banks, Director of global design, GE Healthcare:
"I would eliminate paper and go to a newly developed organic liquid-crystal flexible display. One presentation page that could be plugged in and updated prior to leaving the house, and everything would be downloaded into the memory. I’d like to try to eliminate paper altogether."

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