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Thursday, October 06, 2005

Custom Media 

ABM's Custom Media Committee has launched a custom media microsite, and offers a downloadable whitepaper (brief registration required) on "Launching a Successful Custom Media Program." The whitepaper is targeted at marketers/customers.

It contains some interesting factoids*, including:

1) There are 108,000 custom publications in North America.
2) The custom publishing industry is valued at $35.5 billion, larger than consumer magazine publishing, radio and outdoor media.

*(Source: The Custom Publishing Council and Publications Management).

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