Monday, October 31, 2005
To Infinity and Beyond
INFINITY SOLO FOR AD AGE
Advertising Age's current issue showcases advertising from a single sponsor, Infinity Broadcasting. According to the New York Post article, linked above, Advertising Age is sensitive to the criticism leveled at the New Yorker for its "Target" issue.
Grab: The American Society of Magazine Editors criticized it for failing to tell readers the single sponsor had no impact on the editorial content. Ad Age's current issue will include such a box.
Infinity is working hard to convince the advertising community that it won't be affected by the loss of Howard Stern to satellite radio. See Ad Age's website for some online versions of the advertising.
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Advertising Age's current issue showcases advertising from a single sponsor, Infinity Broadcasting. According to the New York Post article, linked above, Advertising Age is sensitive to the criticism leveled at the New Yorker for its "Target" issue.
Grab: The American Society of Magazine Editors criticized it for failing to tell readers the single sponsor had no impact on the editorial content. Ad Age's current issue will include such a box.
Infinity is working hard to convince the advertising community that it won't be affected by the loss of Howard Stern to satellite radio. See Ad Age's website for some online versions of the advertising.
