Monday, October 10, 2005
UK B2B Ad Spending to Drop 2.5%
According to UK-based Media Week, the Advertising Association expects B2B magazine ad spending to drop 2.5% in 2005, one "result of disappointing growth in the UK economy in 2005."
Bright spot? Online ad spending will jump 40% over 2004.
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Bright spot? Online ad spending will jump 40% over 2004.
