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Wednesday, November 16, 2005

The Cost of Doing B2B Publishing 

BtoB reports from ABM's Top Management Meeting on Jordan Edmiston Group's annual ABM Financial Trend Report. According to my friend and former colleague Richard Mead, average business publication annual revenue has dropped from $7.3 million in 2000 to $4.75 million in 2004, with costs dropping from $5.35 million to $3.66 million. By my calculations, then, margins have increased from 26.7% in 2000 to 28.2% in 2004.

A thought: I haven't seen the full text of this year's report, but the numbers as reported above don't match up with the numbers presented in last year's Financial Trend Report, which shows average revenues in 2000 as $4.773 million against expenses of $3.453 million. Frankly, this lower number seems more realistic for an "average" b2b magazine.

I think that we can all agree, however, that revenues from b2b publishing continue to slide on an average basis.

For more on the ABM meeting, see Folio's Show Daily. For some strange reason, there's an old picture of me in there.


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