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Friday, November 11, 2005

The Online Neals 

The National Academy of Television Arts and Sciences is, smartly, adding an Emmy award category for "original video content for computers, cellphones and other hand-held devices, like the video iPod and PlayStation Portable," according to the New York Times. "'Television is transforming into moving images anytime, anywhere,' said Peter Price, president of the academy."

The Jesse Neal Awards have a Best Web Site category, broken down by traffic. But that's still too narrow a definition of what business media has become (or needs to become). And it's kind of lost among all the print entries.

It would be nice to see American Business Media take the lead in expanding Neal entry categories in the future (the 2006 entry form is here, and still just has the web site category.) Categories that the editorially-driven Neals could also recognize: Pod/videocast, blog, digital/electronic publication (original, not repurposed, content.)

I continue to believe that b2b media awards matter. Since the Neal is the granddaddy of US b2b media awards, it should take the lead in recognizing editorial excellence in b2b, across all formats.

Note: I think we also need to recognize editorial content in conferences and webinars, though I know that would be tough to judge.

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