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Tuesday, November 15, 2005

A Question of Trust 

Harris study shows executives trust traditional media

BtoB reports on a Harris Interactive poll which shows that "among business executives, 87% agree that they have a defined set of news sources that they trust to provide them with fair and balanced coverage and that they largely ignore other sources." Further: "Only 21% of business executives said they rely heavily on independent sources such as Internet chat rooms, blogs or other alternative media to get news and information."

I wouldn't make too much of this. My 18 year old nephew, who will one day be the target of our b2b media efforts, would tell a different story. To him, print publications and broadcast TV are already alternative media.

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