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Thursday, November 17, 2005

VNU Update 

VNU has officially ended its quest to merge with IMS, bowing to the demands of shareholders. And while VNU vows to remain independent, shareholders may still insist on a few things:

They had demanded that VNU -- with four core activities in marketing information, media measurement, directories and business-to-business publishing -- sell a big division and return more cash to investors instead.

Will the 1 billion Euros returned to shareholders as part of exiting the merger be enough to stave off the sale of a big division?

See past posts here and here.

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