Thursday, December 08, 2005
Google: Maybe a Little Competition?
Presented without comment.
From The Seattle Post Intelligencer, via Bloomberg, via IWantMedia:
Prada, the Milan-based maker of $1,000 handbags, can target consumers through Google that are actively looking to make a purchase, while ads in magazines might not even be seen, said Jonathan Rosenberg, Google's vice president of product management.
Google ads next to search results for the term "Prada," a brand of Prada Holding NV, cost about 28 cents for each user that clicks on them, compared with about 10 cents to reach each reader of Vanity Fair, he said.
Okay, one comment: Fish are friends, not food!
Comments
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From The Seattle Post Intelligencer, via Bloomberg, via IWantMedia:
Prada, the Milan-based maker of $1,000 handbags, can target consumers through Google that are actively looking to make a purchase, while ads in magazines might not even be seen, said Jonathan Rosenberg, Google's vice president of product management.
Google ads next to search results for the term "Prada," a brand of Prada Holding NV, cost about 28 cents for each user that clicks on them, compared with about 10 cents to reach each reader of Vanity Fair, he said.
Okay, one comment: Fish are friends, not food!
