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Tuesday, March 07, 2006

Under the Radar 

“I would prefer that we continued to stay under the radar.”

Folio:'s March issue features a cover story (linked above) on Andrew Schofield's Schofield Media Group, a $40 million b2b media company with 10 magazines in the UK and 14 in the US. Andrew's the guy who founded Conquest Business Media, one of my favoritely-named b2b media companies.

Folio:'s story is excellent, and highlights a company I wasn't familar with.

A brief cruise of the in-bound clicks to this blog brought another 'under the radar' (at least to me) company to my attention. Check out Wilmington Group PLC, a publicly-traded UK-based media company with more than 80 million pounds in annual turnover.

I particularly like their stated investment strategy, which strikes a balance between being a strategic buyer and a venture capitalist, something that most b2b media companies don't attempt (but perhaps should):

Our focus is to invest in businesses with experienced, dedicated and motivated management who share our determination to build a progressive and healthy business. This may take the form of an existing business or a sound business proposal.

Wilmington believes strongly in equity participation. We wish to continue to back management buyouts and partial buyouts of existing businesses.


I wouldn't be surprised to see this company some day end up with significant pieces of VNU or Emap, if those two companies pursue a breakup startegy.

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