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Sunday, April 09, 2006

VNU: Ok, So How About This? 

According to the Financial Times, VNU shareholder Knight Vinke proposes a "Plan B" for the company: sell off 30% to private equity companies, with shareholders retaining a majority interest, hiring new management and hanging a new name on the enterprise.

A better name for this might be "Plan F" or something similar. VNU's management and shareholders seem to have already burned through a few other "plan" letters in their dysfunctional drive to corporate divorce court.

In the meantime, VNU itself is running ads to sell shareholders on the $9 billion private equity offer already on the table. That offer has a May 5 tender deadline.


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