Monday, May 22, 2006
Birth Announcement
Hanley Wood to launch new magazine titled ‘Architect’
Hanley Wood will be launching Architect, a 60,000-circulation magazine focused on real-world commercial and institutional architects, this October. The official launch announcement will take place next month at the American Institute of Architect's show in Los Angeles.
I note this launch for two reasons.
The first: it's another step in Hanley-Wood's long-term strategy to broaden the scope of its media properties beyond the residential home building marketplace, which it dominates.
(See also the company's recent acquisition of Alexander & Edwards).
This is very smart thinking, since it allows Hanley-Wood to offer a balanced portfolio of properties, while still retaining its core focus on building and construction. The company doesn't need to expand into noncore markets to protect itself from business cycles. If the residential home construction market moves down for a time, the multi-family, commercial and finance sides of the equation can keep earnings and marketshare up.
The second reason for noting this launch: Our company helped research and develop the launch plan of Architect for Hanley-Wood, and we're very proud to have assisted the best company in b2b media get even better. We're also assisting with the execution of the launch of Digital Home, which premiered in April with a quarterly magazine and a successful conference. So we're a bit biased.
Comments
|
Hanley Wood will be launching Architect, a 60,000-circulation magazine focused on real-world commercial and institutional architects, this October. The official launch announcement will take place next month at the American Institute of Architect's show in Los Angeles.
I note this launch for two reasons.
The first: it's another step in Hanley-Wood's long-term strategy to broaden the scope of its media properties beyond the residential home building marketplace, which it dominates.
(See also the company's recent acquisition of Alexander & Edwards).
This is very smart thinking, since it allows Hanley-Wood to offer a balanced portfolio of properties, while still retaining its core focus on building and construction. The company doesn't need to expand into noncore markets to protect itself from business cycles. If the residential home construction market moves down for a time, the multi-family, commercial and finance sides of the equation can keep earnings and marketshare up.
The second reason for noting this launch: Our company helped research and develop the launch plan of Architect for Hanley-Wood, and we're very proud to have assisted the best company in b2b media get even better. We're also assisting with the execution of the launch of Digital Home, which premiered in April with a quarterly magazine and a successful conference. So we're a bit biased.
