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Friday, June 02, 2006

Quote UnQuote 

Women's Wear Daily reports that Conde Nast's new business magazine "will be called one of the following: Quote, Portfolio, File or Currency" with "the majority of staffers favoring the Quote logo."

Additional grab:

The drawn-out search to find an appealing and available title has apparently been fraught with legal issues for Condé Nast (which also owns WWD). Among the additional names that were considered but ultimately cast aside were The Ticker (a business Web site already exists under that name); Tally (the trademark is held for business magazine use by an individual in Colorado); Condé Nast Business (the favorite of at least one corporate executive); Bonfire; Scoop, and B, which was said to be an early suggestion from group publisher David Carey.

UPDATE: MediaWeek reports that Conde Nast Portfolio is the final pick.

Grab:

The magazine will debut with the May 2007 issue, which will hit newsstands April 24, 2007. An accompanying Web site, cnportfolio.com, will go live on the same day. Portfolio will begin publishing monthly in September 2007.

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