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Monday, July 24, 2006

Investing in Our Editors 

Last week, I had the pleasure of joining friends and fellow bloggers Paul Conley and Martha Spizziri for a panel discussion on B2B blogging at the national conference of the American Society of Business Press Editors (ASBPE). A few days before, I attended the annual sales meeting for one of our clients. There were more attendees at the sales meeting than at ASBPE's annual conference, and the irony was not lost on me (that's a change.)

While more than 100 editors gathered in Chicago for two days of education and networking, I expected more--since ASBPE works hard to keep conference costs low. But even so, I'm sure budget issues and smaller editorial staffs with limited time for travel contributed to the turnout.

ASBPE has a thriving group of local chapters, which provide low cost, local events. But it seems to me that we publishers ought to be setting aside some more budget dollars to invest in our editors and their career development. Better educated editors, exposed to real world issues and best-in-class solutions, will pay off for us--and them.

For 2007, allocate some editorial dollars for ASBPE, or for any of Folio:'s excellent events. It's worth it.

By the way, the PowerPoint of my presentation, titled "The 15 Minute Case for B2B Blogging," can be found here. (It actually took me about 30 minutes to blather on, but I tried to convince the editors present that every editor, and every b2b magazine, should be blogging.)

UPDATE: See the comment thread to this post for some interesting conversation on my view that blogging is already part of an editor's job description, and the overall role of editors in the publishing food chain. Please add your views.

Also, see BtoB's coverage of Rance Crain's ASBPE keynote, where he asserts that "business journalists need to become 'marketers'...."


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