Thursday, July 27, 2006
A Lesson in Blogging
There's an interesting lesson in blogging (and dealing with the blogosphere) in this Inc. piece profiling a small food business whose blog is the work of a fictional character. The response from the blogosphere was swift: "Horrible. Stupid. Insane. Worthless. Ineffective," wrote one person. "The ultimate in false advertising."
The owner of the business turned the situation around:
[She] began writing to the commentators. She kept the tone cool and respectful, and explained what GourmetStation was trying to accomplish with its blog. That led even some of its most bitter critics to take a second look at the site and even change their minds, says Bloomberg. "I may have overreacted and not understood the entire idea of this particular fictional character," admitted one.
UPDATE: Rex Hammock points to a post from BusinessWeek's Steven Baker on why journalists should blog.
Grab from Baker:
Many journalists view the blog world as threatening. To a certain degree, they're right. It's virtually lawless and has plenty of flamers, spammers, wingnuts and MSM loathers. In other words, it's much like the outside world. But I'd say that journalists who don't venture into this world are more vulnerable, not less. If they get into trouble, they have few allies outside their own guild. And if they're not blogging, good chance they won't hear the angry voices til they grow into a storm.
Via BusinessMedia.
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The owner of the business turned the situation around:
[She] began writing to the commentators. She kept the tone cool and respectful, and explained what GourmetStation was trying to accomplish with its blog. That led even some of its most bitter critics to take a second look at the site and even change their minds, says Bloomberg. "I may have overreacted and not understood the entire idea of this particular fictional character," admitted one.
UPDATE: Rex Hammock points to a post from BusinessWeek's Steven Baker on why journalists should blog.
Grab from Baker:
Many journalists view the blog world as threatening. To a certain degree, they're right. It's virtually lawless and has plenty of flamers, spammers, wingnuts and MSM loathers. In other words, it's much like the outside world. But I'd say that journalists who don't venture into this world are more vulnerable, not less. If they get into trouble, they have few allies outside their own guild. And if they're not blogging, good chance they won't hear the angry voices til they grow into a storm.
Via BusinessMedia.
