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Tuesday, July 11, 2006

News Story Half Life: 36 hours or 1 year? 

Study: Most News Articles Have Online Half-Life of 36 Hours

I thought this piece from Editor & Publisher had some interesting relevance--it cites a study that found that a typical news story online is read by half its final reader total within 36 hours.

Then I researched the study and found that it's been online for over a year (though its publication date is June of this year--I guess academic journals run on a pretty different news cycle.

Even so, the half-life readership model of news is an interesting one, and speaks to the fleeting nature of the news story, and perhaps to the importance of features and analysis--a particular specialty of most b2b publications--and which I assume to have a far greater half-life.

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