Wednesday, November 08, 2006
Belated Birth Announcement
Hanley Wood’s ‘Architect’ serves as springboard into commercial construction marketsThis is (more than) a bit of a self-serving post, but I'd like to offer props to Hanley Wood on the occasion of the birth of their newest magazine, Architect.
My partner Scott Chase and I were involved in this launch, conducting reader and advertiser research, and developing and refining the initial positioning of the magazine. Our senior advisor, Denis Cambruzzi, contributed sales for the premiere issue.
As the article linked above notes, Architect is a key element of Hanley Wood's five year strategic plan. It's a huge launch into a new, though related, market space for the company. And it looks to be a roaring success--not only is the first issue fat with ads, but after the launch announcement, VNU folded its tent and sold competitors Architecture and Architectural Lighting to HW.
This baby's beautiful. My congratulations to Frank Anton, Peter Goldstone, Pat Carroll and the team at HW.
