Monday, March 05, 2007
"Impressive operator" David Levin
There's an interesting profile of United Business Media's David Levin in the Sunday Times (London).
UBM's recent results--revenues up 16.6% and profits from continuing operations up 17.6%--make it "regularly cited as one of the most impressive operators in the quoted media sector."
Key grabs:
What he is putting together, he says, is a variety of ways for his customers (advertisers) to reach their audience (readers) — through magazines and websites, through linked events and conferences, through data bases and search engines that readers will want to use, all in targeted, niche sectors.
and
“I think the lessons are universal. The big lessons here are how broad-band is changing the way people use media, and how important face-to-face is. In the virtual world, the value of face-to-face goes up, not down.”
While Levin's approach, which emphasizes making the majority of profits from events and exhibitions, isn't anything new, the profile is worth a read.
Comments
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UBM's recent results--revenues up 16.6% and profits from continuing operations up 17.6%--make it "regularly cited as one of the most impressive operators in the quoted media sector."
Key grabs:
What he is putting together, he says, is a variety of ways for his customers (advertisers) to reach their audience (readers) — through magazines and websites, through linked events and conferences, through data bases and search engines that readers will want to use, all in targeted, niche sectors.
and
“I think the lessons are universal. The big lessons here are how broad-band is changing the way people use media, and how important face-to-face is. In the virtual world, the value of face-to-face goes up, not down.”
While Levin's approach, which emphasizes making the majority of profits from events and exhibitions, isn't anything new, the profile is worth a read.
