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Tuesday, January 22, 2008

Enthusiastic Media, Part Two 

After finishing my last post, I found this piece from the UK's Press Gazette on Future Publishing titled Future adopts B2B economic model.

Here's a quote from Future chief executive Stevie Spring:

“These characteristics, together with our engaged and loyal readership, mean that the economics of Future are more comparable to those of a business to business publisher rather than those of a general business to consumer publisher. We are, arguably, a business to ‘professional consumer’ – or ‘prosumer’ – publisher.”

The key element of the strategy: focusing only on "enthusiastic segments."

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